Privacy & cookies
Last updated: November 2026
This page explains, in plain English, what happens to the information you share with me through this website or by email.
Who I am
JM Aspire is run by Jo Marsden, trading as JM Aspire. I'm responsible for looking after your information. You can contact me about anything on this page at hello@jmaspire.co.uk.
What I collect
When you send an enquiry through the form on this website, I receive the details you choose to give me: your name, email address, phone number (if you add one), your organisation (if you're enquiring for one), how you heard about me (if you choose to say) and your message. If you email me directly, I receive whatever you include in your email.
I don't ask for sensitive information at the enquiry stage. Please share only what you're comfortable including in an initial enquiry. I'll handle your information with care.
How I use it
I use your details to reply to your enquiry, arrange an introductory conversation and, if we decide to work together, to agree how we'll do that. I won't add you to a mailing list or share your details for marketing.
The legal basis for this is that you've asked me to get in touch, and it's in both our interests for me to reply (known as "legitimate interests"), and that it helps us take steps towards working together if you'd like to.
If we do go on to work together, I'll explain how I handle coaching notes and other information in our coaching agreement.
Who else is involved
I use a small number of trusted services to run this website and my email:
- Netlify hosts this website and receives the messages sent through the enquiry form. Like most web hosts, its servers also keep short-term technical records, such as IP addresses, to keep the site running securely.
- Microsoft provides my business email.
- Cloudflare provides the cookie-free visitor statistics described below.
These companies process information on my behalf and may store it outside the UK, under their own data protection terms. I don't sell or share your information with anyone else.
How long I keep it
If we don't go on to work together, I'll delete your enquiry within 12 months. If we do work together, I'll keep your details for as long as needed for our work and my business records, as set out in our coaching agreement.
Your rights
You can ask me to show you the information I hold about you, correct it, or delete it, or object to how I'm using it. Just email hello@jmaspire.co.uk.
If you're unhappy with how I've handled your information, please talk to me first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.
Cookies
This website doesn't use cookies for analytics, advertising or tracking, and it doesn't load content from social media sites. The fonts are stored on this website rather than loaded from elsewhere.
To understand how the site is used, I use Cloudflare Web Analytics. It doesn't use cookies and isn't used to identify you or follow you around the web. It counts things like how many visits the site gets, which pages are viewed, the type of device and browser, and which website you came from, and shows me totals only.
If I add anything that does need cookies (for example, an online booking tool), I'll update this page and ask for your consent where it's needed.