Coaching · Mentoring · Leadership development

Find the route to what's next.

Whether you're thinking about a change, facing a challenge, developing as a leader or looking to develop your team, JM Aspire creates the space to think, grow and discover what's possible.

Meet Jo How I can help

Jo Marsden, founder of JM Aspire, smiling outdoors in autumn light — Jo Marsden, founder of JM Aspire
MBA, Senior Fellow HEA, ICF Level 1 coach training completed

Meet Jo

Hi, I'm Jo.

One of the things I've always loved most about my work is seeing someone achieve something they once thought they couldn't.

Maybe they didn't think they were ready, doubted their abilities, or hadn't even considered it was possible.

Over the past 20 years, I've led teams, supported colleagues and helped people through some pretty big challenges and changes. And I've learned that people are often capable of far more than they give themselves credit for. That's a big part of why I love coaching.

I'm naturally curious about people: what makes them tick, how they see the world, and what might be holding them back or opening up new possibilities.

My style is warm, informal and down-to-earth. I'm not going to tell you what to do. I'll ask questions, listen, sometimes challenge your thinking and give you the space to find your own answers. And perhaps we'll have a laugh along the way.

Because sometimes the most exciting part of coaching isn't finding the answer you were looking for.

It's discovering something you hadn't even considered.

Arrange an introductory conversation

Sometimes, what's possible is more than we first imagine.

Coaching creates the space to explore that possibility.

People often come to coaching with a particular challenge, decision or goal in mind. But the first thing we talk about isn't always where the conversation ends up.

Sometimes, as we explore your thinking, other layers begin to emerge. You might recognise an assumption, see something differently or discover a possibility you hadn't considered.

My role isn't to give you the answers. It's to create a comfortable, supportive space for curiosity, reflection, thoughtful questioning and, when it's useful, a little challenge.

And sometimes, development isn't about changing you at all. It's about noticing what's getting in your way, and finding a way around it.

Does any of this sound familiar?

You know you're capable, but often find yourself questioning your confidence or decisions.
You feel stuck or frustrated and would welcome the chance to explore things differently.
You're navigating a change in your personal or professional life and aren't quite sure what comes next.
You've stepped into leadership and are finding some parts more challenging than expected.
Your organisation wants to develop its people but needs help working out the best approach.

If something here sounds like you, it might be worth a conversation.

How I can help

Three ways to work together

Personal Development

Find confidence, clarity and your own way forward.

One-to-one coaching for when you want to build confidence, understand yourself better, navigate a change or explore something that's been on your mind, without judgement.
Leadership Development

Feel more confident in the way you lead.

Coaching and mentoring for aspiring, new and experienced leaders who want to develop their own approach, from difficult conversations and boundaries to leading through change.
Organisational Development

Develop your people. Strengthen your organisation.

Consultancy and practical support to develop your people, teams and ways of working, from identifying needs and designing programmes to delivering workshops and development initiatives.

The experience behind JM Aspire

20+ years
leading, managing and developing people
MBA
Master of Business Administration
Sheffield Hallam University
Principal Lecturer & Programme Lead
Nottingham City Council
Active Communities Manager
Senior Fellow
of the Higher Education Academy
ICF Level 1
coach training, completed

Insights

Reflections on coaching, change, leadership and developing people.

Read the insights

Kind words

A few reflections from people I've worked with.

Jo is so down-to-earth and easy to talk to. She really helped me to understand what was actually holding me back.

JTFormer colleague
I thought I knew what the problem was, but the conversation took a completely different direction. That surprised me, and I found it a powerful experience.

CFCoaching client
I never thought I’d be dealing with a crisis of confidence at my age but Jo offered me space and time to really see myself. It was very uplifting for me.

MLCoaching client

Let's have a conversation.

The first step is a free, no-obligation 30-minute chat about what you're looking for and whether working together feels right. No pressure either way.

Get in touch hello@jmaspire.co.uk